Communication Campaigns and National Integration in China’s by Yanru Chen PDF

By Yanru Chen

This publication adopts the strategy of grounded idea in learning nationwide conversation campaigns in China, often called propaganda campaigns within the chinese language linguistic context. The examine offers an exploratory and descriptive research of the ways that the media in China fulfilled their functionality of establishing a Socialist non secular civilisation and conserving nationwide integration in the course of kingdom propaganda campaigns. causes for the good fortune and barriers of the campaigns are basically expressed and mixed with wary statements at the constrained position of the media within the means of nationwide integration. the 3 significant verbal exchange campaigns exact during this ebook supply revelations concerning find out how to preserve mass morale and revive the nationwide spirit at a time while financial ambitions and aspirations appear to be the pinnacle precedence for people and associations. a prime premise underpinning this examine is that monetary progress isn't to be equated with social development or human improvement, the latter encompassing a much more profound non secular size, which takes way more tender efforts to complete.

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Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul by Yanru Chen


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